An observer’s perspective on the challenges faced by the biggest mall in the World
Back in 2008, I wrote an article about the biggest mall in the Iberian Peninsula, Lisbon’s Dolce Vita Tejo, stealing the title from its previous holder, Colombo Shopping, also in Lisbon.
At the time, I was working at Sonae Sierra, owner of Colombo. I remember everyone at the office talking about Dolce Vita opening just a mere 6km away from our champion performer, so I rushed to check it out and dismissed any worries.
Although Dolce Vita had a lot going on for it, including a well-balanced retail mix with a few new store concepts, the location itself was a disaster – in the middle of nowhere except for the poorest neighborhoods in the city. Plus, its marketing concept was about being the “biggest”, while Colombo was “the place of everything”, a much better strategy.
I went on to work in different fields but I’ve kept an eye on the Shopping Center Industry. Now, having moved to Dubai, it’s nearly impossible not to. Especially when you live Downtown, across from Dubai Mall, the World’s biggest shopping center (at least for now!).
It feels like a déjà-vu: last year Dubai announced plans to build the biggest shopping center, again! The appropriately named Mall of the World (MoW) is going to be located very near the current size champion.
What does this mean for Dubai Mall?
Continue reading “How long will Dubai Mall keep its crown?”